5 Mobile App Development Trends on the Rise
Even though the idea of mobile apps and development is relatively new, it is an ever-changing market on the rise. Having a mobile presence online can spark almost immediate growth for your business or company, and mobile apps can bring the user experience to a variety of devices. To keep ahead of the game in regard to your mobile presence, it's imperative to understand growing trends in the industry. Take a look at five of the mobile app trends on the rise in 2015.
1. Wearables
Perhaps the most recent and biggest development in the mobile industry is the introduction of wearables. Wearables range anywhere from smartwatches and headsets to fitness trackers and sports watches. With the rise of wearable technology, so sparks the increase in the number of apps that have to be optimized for these types of devices. The introduction of the Apple Watch has taken the mobile world by storm in 2015, and app developers have scrambled to release wearable-friendly versions of mobile apps.
2. Native apps are on the decline
Although native apps aren't off the market yet, web applications and apps free of operating systems are on the rise. Many app developers today are using cross-platform software to ensure apps are available on all devices instead of limiting use to just one operating system. Mobile apps are being used on Android, iOS, Windows, and tablets on a variety of platforms. Limiting an app to one particular device not only cuts the user experience in half, but also creates a barrier for your business to reach all target audiences.
3. Cloud capability and application
The elusive cloud can be integrated into wearables, tablets, smartphones, and the web. With an increase in mobile app developers syncing their apps to cloud technology, app users can guarantee the information is shared with multiple devices. All information is stored easily and accessibly using cloud technology to broadcast to apps across as many devices as a user chooses. Creating a mobile app with cloud capabilities increases the ability of users to access any information anywhere.
4. Enterprise apps are hitting it big
Although consumer apps were on the forefront in the past, enterprise apps related to businesses, corporations, and companies are on the rise. It's estimated that nearly 35% of the app world is related to enterprise apps and development. Not only are these apps increasing in popularity, but they are also increasing in revenue. Average consumers aren't spending money on consumer-focused apps; however, enterprise apps are becoming increasingly more profitable for developers and corporations.
5. Performance tracking and analytics
Although this step doesn't affect the way in which apps are developed, it can affect how an app changes in the future. Tracking and analyzing how apps are performing in the market is an integral way for developers to look at trends, design, user experience, and integration of those apps. Apps that are performing better in the market often have key features other developers can integrate into their applications. If you already have a mobile app on the market, working with an analytics developers to see how your app is performing can increase how you make changes to your platform.
